Creating Branding For A New Nonprofit
When beginning this project we wanted to name the nonprofit so that it would be memorable. With such a powerful name we then embarked on creating a tagline and slogan that would be just as powerful. The entire branding crystalized to be so powerful that we set a very high standard for how energy companies need to be branded.
A Not-For-Profit Solar Energy Movement
Make Renewable Doable.
Campaign Headlines & Subheads:
Brighten Our Future, Not Our Planet.
Give A Dollar To Good Power.
Become A Power Partner!
Make Clean Energy Possible.
We See The Light…Then Harness It.
We Choose Good Power.
With Power Comes Responsibility.That’s Why We’re Making Renewable Doable.
Give A Dollar To Solar Power.