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Creating Branding For A New Nonprofit

When beginning this project we wanted to name the nonprofit so that it would be memorable. With such a powerful name we then embarked on creating a tagline and slogan that would be just as powerful. The entire branding crystalized to be so powerful that we set a very high standard for how energy companies need to be branded.

New Tagline:

A Not-For-Profit Solar Energy Movement

New Slogan:

Make Renewable Doable.

Campaign Headlines & Subheads:

Brighten Our Future, Not Our Planet.
Give A Dollar To Good Power.

Become A Power Partner!
Make Clean Energy Possible.

We See The Light…Then Harness It.
We Choose Good Power.

With Power Comes Responsibility.That’s Why We’re Making Renewable Doable.
Give A Dollar To Solar Power.