Lumina Insurance Services

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How Does A Micro Company Compete With Fortune 500s?

After helping to name Lumina, we embarked on the task of helping this one man operation gain equal respect as the large companies were getting. We had to build a brand that generated trust and confidence that they were capable of delivering the same service and quality as the mega insurance companies. As a result of the branding they have gained major new accounts.

New Tagline:

Specialty Solutions. Open-Access Benefits.

New Slogan:

Brilliant Todays, Brighter Tomorrows.

Campaign Headlines & Subheads:

Low-Income? Non-Eligible? Both?
Insurance Isn’t Exclusive. We Can Bring Coverage & Comfort To You & Your Family

With Bundled Life & Long Term Care, Everyone’s Covered…
Part-Time Seniors Included.

The Cloudy Future Of Medicare Has Some People A Little Worried.
Lumina Can Forecast A Brighter, Clearer Insurance Outlook.