Good Branding Is Targeted Messaging and Strategic Design

When we started to brand this group of charter schools, we had to ensure that the branding was directed specifically to both students and parents. Then our challenge was to appeal to both markets using the one brand and one overall look. In addition the branding had to deliver powerful messaging to both.

New Tagline:

K —12 Tailored To You—Online, In Class & At Home

New Slogan:

School…The Way It Works For You.

Campaign Headlines & Subheads:

When School Fails To Move You, It’s Time To Move Schools.
Visit Taylion Today.

Don’t Let School Get In The Way Of Your Education.
Choose Taylion.

We Build The Program Around Your Child. Not Your Child Around The Program!
It’s Free And It’s The Future Of Education.