Starting A New Business In San Diego?

If you are starting a new business, the single most important thing that will determine your long-term success, is a driving commitment to a meaningful cause.

Most people start their business as a “means to an end.” For example, they start their business to make money (the “means”), so they can purchase nice things (the “end”). Or they start their business so they can have more personal independence (the “means”), which in turn gives them the ability to go where they want, when they want (the “end”). But money, personal independence, or prestige should NOT be the reason for starting a business… Read More

12 Benefits Of A Marketing Consultant…

A small business usually doesn’t have the budget for a marketing director or marketing manager. Most importantly, they don’t have the budget for marketing mistakes or advertising that doesn’t pay off. Yet, many small business owners attempt to do their own advertising and marketing, which is often insufficient and misdirected, with marketing that doesn’t pay for the advertising investment… Read More

6 Steps To A Powerful Guarantee

Most business owners are afraid to offer a powerful guarantee to their customers. The two biggest reasons are that they are worried that they can’t deliver on what they guarantee, and also, that everyone will take them up on their guarantee. But studies have shown that only about 1-2% of your customers will take you up on your guarantee. However… Read More

7 Key Elements For Website Home Pages

Your website home page is like your storefront. It is the face of your business that either invites you to come in or convinces you to leave. The most significant factor with a website home page is that you only have 15 seconds to generate interest in your business or you may never see that visitor again. In order to attract more visitors deeper into your website… Read More

Big Mistakes Small Businesses Make

Defining Your Unique Selling Proposition

Your Unique Selling Proposition (USP) is a statement that defines your uniqueness—it sets you apart from all of your competitors. It is a distinguishing statement that only you can lay claim to, and expresses the benefits of doing business with you over your competitors. It should be the nucleus around which you build all communications, and should be integrated throughout all of your promotional… Read More

Determining Your Marketing Budget

Often business owners determine marketing budgets by calculating a percentage of revenue their company made the previous year—typically between 6% and 14% of gross sales. What we recommend is to first align your budget with your marketing goals and roughly calculate what those costs would be to achieve those goals. Then, calculate what the average lifetime worth of each client to your business… Read More

Marketing Companies vs. Advertising Agencies

How do you choose between a marketing company and an advertising agency? What’s the difference? By definition, “an advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients”—Wikipedia. A marketing company “is used to create the customer, to keep the customer and to satisfy the customer”—Wikipedia. Though both advertising agencies and marketing… Read More

Marketing On A Budget In San Diego

Small Business Marketing in San Diego doesn’t have to be expensive. However, like most things in life, you have to substitute one or two things to get something else in return. So what you have to substitute for marketing on a budget is “creativity” and the time it takes to implement your creative ideas. Before getting into the resources that are budget-conscious, here are a few pointers that will save you time and… Read More

10 Elements For Highly Effective Ads

To give your ad the best chance of getting the results you want, there are a some important things you must do:

1. State what your unique competitive advantage is
2. Create a compelling, attention-grabbing headline
3. Offer an irresistible bargain
4. Explain the benefits of your product or service—listing benefits is more important than listing features
5. Make your ad an advertorial—people read news articles 7 times more than advertisements… Read More

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