How do you choose between a marketing company and an advertising agency? What’s the difference? By definition, “an advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients”—Wikipedia. A marketing company “is used to create the customer, to keep the customer and to satisfy the customer”—Wikipedia. Though both advertising agencies and marketing companies offer similar services, marketing companies tend to focus on anticipating the business needs and wants of consumers. Traditional advertising companies usually place advertising for campaigns, regardless of results.
According to Wikipedia, “an ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services.” The good thing about ad agencies these days is that they can handle overall marketing, branding strategies and sales promotions for its clients. However, make sure these agencies are suited for your specific needs as a small business. Most agencies have a niche industry or two that they work with.
Marketing companies focus on implementing effective, cost-efficient programs, to give businesses a detailed, objective understanding of their own customers and market. This then dictates where and how to advertise—if advertising is even necessary. Marketing companies are not all about statistics and numbers. Good marketing companies pay attention to your end client’s needs, by helping with the way you run your company’s operations, client relations and marketing.
In conclusion, both advertising agencies and marketing companies offer a wealth of expertise for businesses. So who ever you choose to help grow your business, be sure that your customers benefit the most. Always over-deliver!